Illustration of an example situation with server-side B2C Telemarketing List tagging The server-side container is on its own server, linked to your domain name. This means that you can suddenly use a first-party cookie instead of a third-party cookie. All B2C Telemarketing List data flows through your own server. This way you keep control over what you do and don't forward to the advertising platforms. Because the server-side container runs on its own server, there B2C Telemarketing List are costs associated with hiring the server: approximately €120 per month. A limiting factor for server-side tagging is that not every advertising platform is ready for it yet.
Many organizations will therefore opt for a hybrid B2C Telemarketing List setup for the time being. A 'normal' GTM container on the site and a server-side container. 3. Predictive algorithms become commonplace Previously, you had to hire a B2C Telemarketing List scientist and set up your own data warehouse to use AI. But in the near future, these functions will appear in B2C Telemarketing List common tools such as Google Analytics. In GA4, the following predictive metrics are currently already available: Chance of purchase Chance of User Attrition Yield forecast This makes it possible to target audiences where the chance of conversion is very high.
Or exclude target groups where the chance of B2C Telemarketing List conversion is very low. At the moment, there are still conditions attached: several thousand visitors are needed on the basis of which the algorithm can make a forecast. 4. The 'regular' Google Analytics B2C Telemarketing List users are moving to Google Data Studio dashboards We can refer to Google Analytics users globally in 2 different groups: 'Normal' user Expert Profile generalist Specialist B2C Telemarketing List Frequency Monthly to Weekly Daily Application Making basic analyses Create in-depth analyses Reports Standard reports Create your own reports Design Set up thank you page Taking care of complete furnishing Google Analytics 4 is currently mainly a tool for experts.